Farm to Pouch: How We Source Every Spice
Traceability is not a marketing term. Here is exactly where each spice in our blends comes from, and why it matters.
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From chalk dust in cumin to artificial colour in chilli: a practical field guide to testing what's in your masala dabba.
Spice adulteration is one of India's oldest food fraud problems, and one of its least-discussed. FSSAI estimates that up to 30% of branded spice products on Indian retail shelves contain detectable adulterants. Here is a practical guide to testing what you buy.
Drop a small pinch of any ground spice into a glass of cold water and stir gently. Pure spices suspend briefly, then slowly sink. Chalk powder and rice flour sink immediately. Artificial dyes bleed instantly, turning the water bright red or orange. For turmeric: pure turmeric turns water a gentle golden yellow; metanil yellow (a banned industrial dye) turns it intensely bright yellow-orange almost instantly. This test takes 30 seconds and needs nothing but a glass of water.
Make the water test a habit every time you open a new packet. If the colour bleeds to your fingers when you handle chilli powder, that is also a sign of artificial dye.
“The best spice test is your nose. If it doesn't smell like the dish it is meant to make, it probably won't make that dish well.”
Traceability is not a marketing term. Here is exactly where each spice in our blends comes from, and why it matters.
Spices are graded by international standards, but those grades are rarely disclosed to consumers. Here is what the tiers actually contain.
Both methods darken a spice. Only one builds the layered, complex flavour that makes a masala memorable. The difference is in the heat curve.
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